Preserve Long-Term Relationships with Survey Participants
Web surveys are instantaneous and it is very easy and cost-effective to send
huge volumes of surveys to get feedback from important stakeholders.
However, this ease should be met with caution, as too much surveying can
lead to fatigue and disconnect on the part of your respondents. When people
get tired of receiving countless invites to participate in surveys, they
will instinctively block out these requests.
The advertising and marketing realm is already overcrowded with endless
offers and promotions. Studies have shown consumers in the U.S. to have the
best ability to filter through advertising clutter by simply “tuning out”.
When surveying, don’t give your participants a reason to believe that your
study is part of the clutter.
In this section:
Too many surveys
Determine the optimal number of survey invites various stakeholders should
receive.
Survey fatigue
At what point will your participants become tired of taking surveys?
Survey disconnect
Once an individual feels disconnect from your organization’s surveys, it is
very difficult to get them to participate again.
Reward survey participants
Offer incentives such as the sharing of results, communication of survey
policies, learning resources, and other “franchise-building” promotions.
Anonymity: Better quality data and increased response rates
Offering participants an anonymous feedback channel will increase their
participation in your study and make for more honest, direct comments and
criticisms.
Online Survey Best Practices
Explore how you as a survey administrator can use industry best practices to
forge meaningful relationships with your participants.
Respect for
participants (Touch Rules)
Zarca allows users to comprehensively track their survey respondents’
participation history and set rules for how many invites they’ll receive based
on that data.
Survey branding
It is important to always brand your invitations and surveys so that respondents
know the invites are reputable, and so they also come away with your
organization in mind.
Collaborative survey management
Organizations need to get all decision makers and involved parties “on the same
script” early on, to avoid problems arising too late to be dealt with.
Personalized
surveys
Adding an element of personalization to invites and surveys can go a long way in
driving increased response rates and fostering a strong relationship with your
survey participants.
Advanced features
Zarca’s platform offers a range of intelligent attributes that make the job of
the survey administrator easier, and promotes higher responses to surveys.
Robust
reporting capabilities
Zarca boasts extensive analytic tools with which to extract valuable insights
from your survey data.
Data validation
Extract best-of-breed data with Zarca’s intelligent survey software.
Statistical validity
Choosing a random population and including a clear margin of error are
survey research best practices.
GIGO-proof data
“Garbage-In-Garbage-Out”. If the data you collect is suspect, then the
insights gathered from that data will also be suspect.
Anonymity
In some cases, participants will give better feedback to a survey when they
know their responses won’t be linked to their identity
Intelligent Data Collection
Gather high-quality data using our built-in data validation features.
