The Final Result: Survey Disconnect
Once participants feel some level of survey fatigue, it’s not long before
they completely disconnect themselves from the survey relationship and from
taking any future surveys from the organization or company.
To avoid getting to this point, respect your participants’ time and space by
applying Touch Rules to track how many surveys your participants are taking
and how many invites they receive.
Survey Administrators need to reverse their mindsets on how to increase
response rates. Yesterday, sending out mass invites was the key. Today we’re
more knowledgeable about the industry and it’s immunity to solicitations.
People already have a pretty strong guard up when it comes to opening an
unknown email or taking a survey. Therefore, it’s important to survey at
strategic times throughout the year and to not inundate individuals with
mass invites to the point where they are immune to taking your surveys.
