Increase Response Rates: Reward Participants Time and Feedback
Relationships are a two-way street, and survey relationships are no
exceptions. To optimize response rates, Survey Administrators must be aware
of the spatial issues associated with surveys and participants.
Rewarding participants is as simple as respecting their space. Don’t flood
their inboxes with so many invites that their “survey fatigue” instinct
kicks in and they just delete them all.
Sending too many survey invitations bothers participants and shows them that
you don’t value the time they take to complete a survey or their personal
space (even if email is in a virtual, not actual, space).
Get to know your survey respondents. Understand how they feel about how many
surveys are appropriate to take. Then, tailor that knowledge to your survey
initiatives, to ensure you are taking a balanced approach when inviting
individuals to participate in your surveys.
