Rating

Rating questions allow respondents to label an event, product/service, idea, etc. (e.g. poor, fair, satisfactory, good, excellent). To choose an answer, respondents click the arrow drop-down and click their desired rating in blue.

Best used when:

  • Information on how respondents perceive a particular thing, person, or event is sought

Advantages:

  • Calculates a weighted average
  • Customizable text
  • Conserves space
  • Increases response rates

Limitations:

  • Yields only close-ended data
  • No ranking data
  • Respondents select only one answer
Rating