Rating questions allow respondents to label an event, product/service,
idea, etc. (e.g. poor, fair, satisfactory, good, excellent). To choose an
answer, respondents click the arrow drop-down and click their desired rating
in blue.
Best used when:
- Information on how respondents perceive a particular thing, person, or event is sought
Advantages:
- Calculates a weighted average
- Customizable text
- Conserves space
- Increases response rates
Limitations:
- Yields only close-ended data
- No ranking data
- Respondents select only one answer
