When a company’s values are aligned with that of its employees, there is an
increased sense of satisfaction for employees because what’s important to
the company is important to employees.
Values can pertain to business-related issues like innovation or
customer-centricity.
Employees tend to value things more close to home, like their families and
local communities. For that reason, companies should include things like
community-outreach and a focus on family to their value statements and
implementations.