Customer Feedback

Obtaining new customers is more costly than retaining current customers. Given this fact, it is not surprising that businesses are increasingly concerned with providing for their customers’ ongoing satisfaction.

Customers are a company’s lifeblood because they supply the money to stay in business and hopefully earn a profit. However, that’s not how you should define your customers. The relationship between company and customers should be a “win-win” situation.

• Customer Satisfaction Survey
• How Customer Satisfaction Differs from Customer Loyalty
• Best Mode to Survey Customers
• Common Mistakes to Avoid in Customer Surveys
• How to Avoid Over-Surveying Customers