Given the fact that acquiring a new customer is several times more costly
than retaining a current one, it’s not a surprise that companies are now
becoming more customer-centric.
It’s important to ask questions in your customer satisfaction
surveys that draw out targeted information that you will use to
improve a certain area of the customer experience.
To optimize surveying of customers, be specific in the problem area you are
defining. The best insights arrive when you drill-down to the granular level
of the survey data and uncover the root causes of certain customer
satisfaction issues.
Sample Customer Satisfaction Survey
