Communicate Trust in Survey Relationship
It’s vital that you immediately communicate trust and confidence that your
email invite is not Spam and that individuals can feel safe in opening it.
This can be done by properly formatting both the subject line and the main
content of your invite.
Communicate Interest in Survey Relationship
Survey Administrators must garner people’s interest in their survey in
order to increase response rates for online surveys.
To do this, Survey Administrators should convey that respondents’ feedback
will assist in decision-making and fuel organizational change. This makes
participants feel important, and like they’re a part of something larger
than themselves.
Also, letting people know that they won’t receive any invitations for a
certain amount of time (6 months, one year, etc.) after they complete one of
your surveys communicates that you respect their space and value their
participation.
At the end of the day, Survey Administrators need to be building and
preserving valuable survey relationships with their stakeholders so response
rates will stay high and survey research is viable.
