Survey Research Mode
Determining the mode, or medium in which you deploy your surveys is an
important element of your overall survey goals. How you reach your survey
audience is a reflection of who you are surveying and has a significant
affect on the amount of survey participation your surveys induce.
Although online surveys are by far the easiest method, both for the surveyor
and the survey participants, there are some individuals who either don’t
have Internet or email access, or may be fundamentally against taking online
surveys.
These individuals represent the “digital divide”, or the segment of the
population who do not have Internet access, and they must also be surveyed.
For this segment, you can deploy other survey methods like paper or
telephone surveys.
Data Import
Zarca’s Import feature allows Survey Administrators to download survey
response data directly into the platform from outside applications like
Access and Excel.
This feature allows your survey initiatives to be multi-modal and capture
responses from individuals who don’t have Internet access, but who are
nonetheless important stakeholders in your company or organization.
