There will be instances when someone invited to take your survey will not want
to participate. In these cases, your surveys must offer invitees opt-outs,
or a way for them to decline participation.
Not only are opt-outs a thoughtful feature to have, but it is the law. The
Canned Spam Act of 2003 requires that recipients of email marketing have
opt-out options.
Zarca offers two distinct opt-outs to survey invitees:
- Opt-out of current survey
- Opt-out of all future survey invites
- Customizable text
- Fosters positive image
- Complies with law
