Determine Survey Length
Streamlined surveys yield the highest response rates. The shorter the
survey, the more likely your survey participants are to complete it.
The survey length should have a trade-off between the number of relevant
questions asked, and the optimal length that will entice someone to respond.
Consider not using supplemental questions, but only questions that are
pertinent to your survey research aims.
Branching: Conserve Survey Space
This skip-logic feature, “branching” allows respondents to skip certain
questions in surveys based on how they answered a previous question(s).
By only answering questions logical to the respondent’s situation, the
survey length is made shorter and makes for higher response rates.
Click here for Branching sample in a survey
Intelligent Looping
This feature loops a series of questions for a particular answer to conserve
survey space.
For example, if someone answers “3” to a question asking how many cars he or
she has, Intelligent Looping can ask a set of questions for each car (e.g.
What is the make and model? What year is the model? When did you last have
it serviced?).
Click here for Intelligent Looping sample in a survey
Question Type
Certain question types use drop-down and scrolling menus to conserve survey space and increase convenience for your survey participants. Also, some questions can be in a grid format, which allows Survey Administrators to ask several similar questions within one question type.
Click here for samples of Question/answer types that conserve survey space
Pre-Population
This feature allows Administrators to shorten survey length by inputting any
relevant, known information about respondents (name, gender, company, age,
etc.) directly into the survey.
This eliminates the need for questions that extract personal information and
other facts already know about survey participants. Pre-population also
enhances your survey relationships because you identity with respondents by
name and other personal information.
